Watch my free video where I evaluate florists’ revenue sources: how profitable, how difficult, barriers to entry, and more. Whether you are starting your business or looking to expand, this video will help you to decide what income streams are best for your florist enterprise.

No country is more influential to horticulture than England. Come along for the adventure as I, an American florist, chronicle some floral highlights of my trip to the UK including the Columbia Road Flower Market, London flower shops, Kew Gardens and more!

We all want our flowers to last as long as possible. The clock is ticking the moment the stem is cut. I have several pro tips to get the most out of your flowers! Download my free pdf to learn about sourcing, choosing varieties, and creating optimal conditions for floral longevity.

I've compiled a list of floral mechanics resources I use in my shop. These materials and resources were featured in several of my videos including Design Mechanics To Make Arrangements Like The Pros and Pumpkin Design Challenge

Using rubber bands, pearl pins, floral tape, ribbon and twine I demonstrate the final steps florists take before the bouquet is delivered to the customer in my YouTube video. These tips will set you up to complete a pro-style bouquet.

Get my breakdown of costs and materials to design a classic mason jar floral arrangement. These materials were featured in my video - Make An Easy Mason Jar Floral Arrangement. This is everything you need for a starter arrangement.

Here is my list of top 10 summer foliages for bouquets. Foliage help to create the shape of the bouquet and create a natural appearance. Each include a picture and description of why they made the list.

I dry a lot of flowers in my shop for wreaths and bouquets. Not all flowers work dried. Pick the right blooms which hold their color and shape. Here is my list of my top 10 flowers to dry.

Join my newsletter to receive my breakdown of costs and materials to design a large urn. These materials were featured in my video - Design Your First Large Urn

Join my newsletter to receive my printable Harry Balls Zine. This single page, eight panel download has a fun and informative short story about the plant with images. There is also instruction with a link to a video demonstration on how to fold the document into a zine.

Join my newsletter to receive my printable Cafe Au Lait Zine. This single page, eight panel download has an fun and informative short story about the flower with images. There is also instruction with a link to a video demonstration on how to fold the document into a zine.

Join my newsletter to receive my printable Carnivorous Plants Zine. This single page, eight panel download has an fun and informative short story with images. There is also instruction with a link to a video demonstration on how to fold the document into a zine.

Here is my list of top 10 fall foliages for bouquets. Foliage help to create the shape of the bouquet and create a natural appearance. Each include a picture and description of why they made the list.

View my full interview with Stephanie from Floral Genius, the only American manufacturer of floral frogs. Stephanie talks about the origins and history of floral frogs in this flower fascinating discussion.

My guide to foam free mechanics describes eight tools and techniques to serve as a support structure for floral arrangements. In addition, this guide also addresses the hazards of floral foam and the benefits of alternatives.

This free guide reveals simple tricks to create balanced floral designs that shine. Create arrangements that looked polished instead of packed. Download it now to master the art of creating more with less!

The mums I use in my designs are nothing like the mass market sprays you'll find at a home improvement garden center. My farmers grow the three specialty H's. Read all about them in this guide.

Grasses provide natural movement and unique textures for a dynamic element in my arrangements. Subscribe to get my top 10 grasses for floral design.

Evergreen foliage is key to my winter designs. Download my list of the best evergreens to add a variety of colors, textures and fragrances to your winter creations.